Restaurants, eateries, brasseries… they come and go. Don't let this stop you from pursuing your dream! There are also successful establishments that are full every night for years, and sometimes decades. However, don't do this purely based on a gut feeling. Feeling is certainly important; if that's not right, you shouldn't start. But it's also certainly important to thoroughly research a number of things before taking the plunge to start your own brasserie, for example.
Starting your own brasserie? Do market research!
If you want to start a brasserie, you need to know what you're getting into. The best way to start is to gain experience working in or managing a brasserie, so you are familiar with the daily routine. If you have that experience and also know the customer and local market, you will have a better idea of how your business can distinguish itself from existing businesses. Market research helps you understand if your idea is profitable. There are all sorts of examples of market research available online that you can use for inspiration. It is important to delve as deeply as possible into your target audience. Describe your target audience as specifically as possible, such as in terms of age, occupation, and income. Based on this, you can determine a logical location and investigate how your competitors operate.
Starting a brasserie: create a business plan
Your market research is part of your business plan. Various examples of this can also be found online. In it, you concisely bring all your ideas together. It is of course important that the company is financially stable. In the business plan, you include start-up costs, any necessary investments, and your income expectations.
Map out the costs and revenues of your brasserie
You often need considerable equity as a start-up investment. You will incur costs for buying/renting the premises, inventory and stock, permits, etc. You outline this in your business plan, so you also have a clear idea of what part of the investment you need financing for.
So, starting a brasserie is not something you do on a whim. Quite a few steps need to be taken so that you start well prepared with a viable plan. After that, you can really get started!
Want to start your own brasserie?
Kaldi Koffie & Thee is looking for franchisees to open their own Kaldi branch. Read more about Kaldi franchise or request information here.
