At Kaldi, we continuously improve our product range. Not because we have to, but because we believe it can always be better. This applies to coffee, and equally to tea.

That's why we've made a clear choice. We are now working with a completely renewed tea assortment, in close cooperation with a new tea producer.

In this article, we explain what has changed — and why.

A strong collaboration as a foundation

The main change isn't just in the tea itself, but in how we work with it.
We now collaborate directly with a specialized tea producer. This allows us to know exactly where our ingredients come from and how blends are created. This partnership gives us control.

• We actively manage quality.
• We have better insight into origin.
• And we can continue to develop the assortment in a targeted manner.

This is the basis of the new assortment.

What has changed?

Our previous tea assortment functioned well within Kaldi for years. At the same time, needs changed — among our customers and ourselves.

We wanted more quality control, more flavour variety, and more clarity about origin and ingredients.

With the new assortment, we are taking a clear step in this direction. We have rebuilt the offering, with more coherence and direction.

The result is an assortment that is better aligned — in structure, taste, and quality.

From 24 to 60 flavours

One of the most visible changes is the expansion of the assortment.

We have gone from 24 flavours to over 60 different teas. This offers more choice without becoming overwhelming.

We have structured the assortment to remain logical. From trusted classics to new blends — there is always a tea that fits.

Natural aromas and pure flavours

We have critically evaluated the use of aromas.

In the new assortment, we work with natural aromas and high-quality ingredients. This ensures a purer taste and a better balance.

We avoid overpowering or artificial notes. Instead, we opt for tea where the flavours remain clear and enhance each other.

Quality you can taste

Ultimately, it's about what's in your cup.

We carefully compose each tea and test it for taste, aroma, and experience. Through close collaboration with our producer, we can also continue to guarantee this quality.

The result is not a promise on paper, but tea you can truly taste.

Clarity for you as a customer

With the revamped assortment, we have also opted for more clarity.

We have made the structure more logical and named the flavours more clearly. Our staff in the store can therefore provide more targeted advice.

This makes it easier to choose a tea that suits you.

What does this mean in concrete terms?

• With the new tea assortment, you choose:
• More choice: from 24 to over 60 flavours
  
• Better quality and clearer flavours
• Use of natural aromas
• More insight into origin and ingredients
• A stronger and more consistent assortment

This is how tea should be

Tea doesn't have to be complicated. But it must be right. With this new assortment, we have re-established that foundation: in taste, quality, and structure.

Experience it for yourself

Curious about the difference? Stop by one of our stores and discover the new tea assortment. Our colleagues will be happy to help you find your perfect tea.